In 1996, former Mr. Universe and pro bodybuilding legend Lee Labrada introduced his own line of sports nutrition products to provide others with the products and education necessary to attain their best physical condition. This marked the beginning of Houston-based Labrada Nutrition, a company that has grown exponentially every year and is one of the industry's greatest success stories. In 2002, Labrada Nutrition was named to the Inc 500 list of the fastest growing privately-held companies in the United States by Inc magazine.